The New Jersey Festival of Ballooning will celebrate its 40th anniversary on July 28–30 at Solberg Airport. The New Jersey Lottery will continue to be the event’s title sponsor.
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The Festival Group, which organizes the yearly celebration that has been voted one of the Top 50 Festivals in America and the top family entertainment destination in the state by the USA Today Network, announced the multi-year extension of The Lottery’s sponsorship.
According to Festival Group Executive Producer Howard Freeman, “We’re thrilled to continue our relationship with The New Jersey Lottery, which has brought a great new fan experience to the generations of families who have been enjoying the magic of ballooning for a long time and who will be celebrating our 40th anniversary with us this summer.”
Each year, more than 160,000 individuals attend the event. The festival boosts New Jersey’s economy by $54.4 million. In the year, around 75% of festival attendees will buy something from a sponsor or marketing partner of the event.
The event’s musical performers have not yet been revealed.
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“The Lottery has been a partner of ours for more than 20 years at various levels, and as they continue in their fourth year as our title sponsor, we can continue to produce life-changing events,” Freeman uttered.
“We’re pleased that our guests, many of whom are currently parents and grandparents, can impart their knowledge to their offspring.
This will be the summer’s biggest celebration, with new entertainment options and all-time favorites like special-shaped hot air balloons.
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