The New Jersey Lottery announced that it had renewed its title sponsorship of the biggest summertime hot air balloon and music event in North America, which will celebrate its 40th anniversary in 2023.
The Solberg Airport in Readington will host the three-day New Jersey Lottery Festival of Ballooning from July 28 to 30.
The high-profile, high-flying event passes over Central Jersey’s skies. Up to 100 enormous, vibrant hot air balloons, starring performances by Grammy Award–winning performers, entertainment, pyrotechnics, and food are all presented in one amazing extravaganza that fills the air.
The Festival Group, which organizes the yearly event that has been voted one of the Top 50 Festivals in America and the top family entertainment destination in the state by the USA Today Network, announced the Lottery’s multiyear renewal of sponsorship.
According to Festival Group Executive Producer Howard Freeman, “We’re thrilled to continue our partnership with the New Jersey Lottery, which has brought a great new fan experience to the generations of families who have been enjoying the magic of ballooning for many years and who will be celebrating our 40th anniversary with us this summer.”
“The Lottery has been a partner of ours at various levels for more than 20 years, and as they enter their fourth year as our title sponsor, we can continue to produce extraordinary events that will last a lifetime.
We’re pleased that our guests, many of whom are currently parents and grandparents, can impart their knowledge to their offspring.
This is going to be the summer celebration, with new entertainment features and popular special-shaped hot air balloons, according to Freeman.
3,500 people will partake in hot air balloon rides or tethered balloon rides at the festival to highlight their celebrations, adventures, and bucket list accomplishments.
The festival offers exceptional chances to introduce consumers to fresh forms of entertainment, new goods, and services. A nice example of a recent addition to the festival that festival-goers can enjoy is the New Jersey Lottery’s “Lottery Land.
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The tranquil, multi-level, members-only VIP Club lounge offers cozy sitting and breathtaking rooftop views of the festival grounds and the twice-daily mass ascents of hot air balloons.
This is CASH POP! Lottery Land is a must-see attraction and gathering place thanks to the Summer Concert Stage, a second performance space that hosts eight excellent tribute bands.
The forthcoming 40th anniversary also offers new chances for advertisers and influencers to connect with consumers in the No.
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1 media market in the nation, as well as new premium VIP experiences for 165,000 participants.
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