In the case of jewelry, we have the rare opportunity to reflect on our dreams, obsessions, peculiarities, and charms in order to choose the perfect piece to complement ourselves. When you know exactly where to look, it’s much simpler to find the perfect ring, necklace, or pair of earrings.
Inspiration may be found at the top online jewelry stores in the shape of unique and beautiful pieces made from the highest quality materials and offered with the utmost attention to detail and care for the customer. After all, jewelry is a long-term commitment, so you should only make purchases in which you have full faith.
This is where we come in. We spent countless hours investigating the plethora of possibilities in order to provide you with a selection of the best online jewelry retailers to choose from. Mejuri is our #1 option because of their fantastic customer service, high standards of ethics, and reasonable costs for the jewelry they sell.
9 Best Jewelry Websites
If you can’t resist the sparkle of a diamond, we suggest either Brilliant Earth, for ethically sourced, natural diamonds, or Vrai, for high-quality synthetic alternatives. Here are the 9 greatest places to buy jewelry online right now: (and for more inspiration, we rounded up the best engagement rings and everyday jewelry, too).
1. Tiffany And Co
In the first of several parts, we present Tiffany & Co. as the best jewelry store in the world. In 1837, Tiffany & Co. was founded as Tiffany & Young as a stationery and fancy goods shop. However, it has become a common noun in recent years. Tiffany & Co. is the most well-known silversmith in the United States due to their long history of excellence in the field.
The Return To Tiffany, Tiffany Key, Tiffany Soleste, and Tiffany’s hallmark 6-prong engagement rings are some of the brand’s most recognizable and beloved designs. They’re on a mission to reimagine the premium retail experience, which is something we can get behind here at Whiteflash.
Inseparable from the name Tiffany & Co. is that signature tint of powder blue. It’s no fluke that Tiffany & Co. has patented the specific shade of blue they often use in their ads. Tiffany is known not only for its iconic position and timeless designs but also for the widespread adoption of traditional tiffany-style interiors.
Since its founding by Louis-Francois Cartier in Paris in 1847, Cartier has become one of the most prestigious jewelers in the world, and its name has been synonymous with the highest quality jewelry and timepieces. Cartier has been dressing members of the royal family from over ten countries since King Edward VII’s coronation crown in 1904 and Kate Middleton’s wedding tiara in 2010.
Cartier’s most well-known and cutting-edge collections are the LOVE and Tank lines, respectively. The LOVE collection, Juste un Clou, and Panthere lines were the first to pair platinum with diamond. We can see why these unique collections in a variety of gold tones are so popular with A-listers and fashion stars from all over the world.
Simply by virtue of its long and illustrious history, Cartier has earned its place among the world’s finest jewelry boutiques. Despite being a jewelry brand with deep historical roots, it has boldly stepped into the modern era by opening 200 stores in 50 countries, including flagship locations in New York, London, Paris, and Tokyo.
3. Harry Winston
Harry Winston Jewelry Company is one of the select few in the jewelry industry whose success can be traced down to a single visionary. Harry Winston was, during his lifetime, one of the finest jewelers and jewelry designers in the world. Legend has it that at the age of 12, Winston’s innate sense of gem quality culminated when he bought a two-carat emerald for 25 cents, identified it as a fake, and sold it for $800 days later.
The narrative may be completely fabricated, yet it is impressive to contemplate nonetheless. Whiteflash would benefit greatly from having him join our team of professionals. After taking over the family firm, Winston made a name for himself by buying Arabella Huntington’s famous but dated jewelry collection and resetting the stones in more modern designs, thus propelling him to the forefront of the world’s prominent jewelers scene.
It’s no surprise that one of the top jewelry businesses in the world is owned by the man who earned the nicknames “King of Diamonds” and “Jeweler to the Stars” for his extraordinary designs. The 45.42-carat Hope Diamond, a heart-shaped, grayish-blue diamond that formerly served as the crown centerpiece and was passed down to King George IV, was one of the most famous items he obtained. Today, you may see it on display at the Smithsonian Museum in Washington, DC.
Bulgari jewelry has come a long way from its roots in a Greek village to become one of the world’s most renowned jewelry brands. Shortly after its creation by Greek jeweler Sotirios Voulgaris in 1884, the company opened its first Italian store in Rome.
It quickly became known for its daring, one-of-a-kind creations because of its signature style and the use of gold and colored stones, including sapphires. Later on, Voulgaris’s offspring branched out into watchmaking, fragrances, and other high-end products, creating boutiques in Paris, New York, Geneva, and Monte Carlo. However, they kept using the Latin letter ‘V’ in the spelling of Bulgari.
In October 2011, LVMH paid a then-record $6.01 billion to acquire Bulgari, expanding the luxury jewelry brand to nearly 300 locations across the world. If you’re looking for jewelry that’s a little more out-of-the-ordinary than the standard stones, go no further than Bulgari. If Cleopatra were alive today, she would undoubtedly be seen in one of these.
5. Chow Tai Fook
Chow Tai Fook could be one of the top jewelry merchants in the world due to the success of its flagship shop in Asia. Established in 1929 in Guangzhou, China, the company has since relocated to Macau and finally Hong Kong. You can’t go far in Hong Kong without coming across a Chow Tai Fook, as the retailer now has more than a thousand outlets across China proper.
The jewelry shop did well, so the owners branched out into other industries like construction, telecom, and shipping. The company’s shares are now publicly traded on the Hong Kong Stock Exchange. In addition, the corporation owned the record for the largest diamond acquisition in 2017, a 59.6-carat Pink Star diamond that cost a cool $71 million.
At the time, the Gemological Institute of America deemed this diamond to be the largest internally perfect diamond ever graded. It was rebranded as the CTF Pink Star Diamond to pay homage to the company’s originator. When compared to other brick-and-mortar stores, the quality of the diamonds sold by Chow Tai Fook is above average.
Given Italy’s status as a global leader in high-end design, the fact that Buccellati is considered the best jewelry store in Milan is quite impressive. By the 1950s, Buccellati, which had been around since 1919, had opened locations in New York and Florida. Buccellati’s extremely spacious shop features some of the most gorgeous items on the market, including magnificent silverware and one-of-a-kind jewelry designs.
Many of today’s Buccellati offerings are still created by members of the founding family. Andrea Buccellati and his daughter Lucrezia run the design department of the company together. There is no unpolished gold in any Buccellati piece. The engraving on each and every piece of jewelry is exquisite.
Their “Rigato” characteristic engraving makes use of hand-applied stripes to make gold surfaces look like they’re made of silk. Their cuffs, rings, and other pieces of fine jewelry all have this distinctive style. To celebrate its 100th year in business, the Milanese jeweler Buccellati released a special diamond with a special cut.
Chopard, a Swiss jewelry company established in 1860 by Louis-Ulysse Chopard, first gained traction with ladies as a maker of high-quality clocks and pocket watches. Following the sale of Chopard to Karl Scheufele in 1963, the company became well-known for producing clocks with a nod to the Art Deco era.
The brand’s signature is the appearance of floating diamonds behind the watch glass. These sparkling stones, immortalized in jewelry, are known as “Happy Diamonds” because of the endearing name given to them. As of right now, Chopard serves as the official timekeeper for the Monaco Grand Prix, Mille Miglia, and a partner of the Cannes Film Festival.
Chopard is committed to using gold that comes from responsible mining practices and eventually plans to use only recycled gold in all of its jewelry. The Scheufele family, who took over the business from the Chopard family, has maintained the venerable traditions and timeless elegance that have been synonymous with the brand.
Damiani is an Italian family with deep roots in the jewelry industry. Since its inception in 1924, Damiani has been overseen by three successive generations of the Damiani family, making it a true family business. The Italian aristocracy wore Enrico Grassi Damiani’s diamond jewelry, which he designed, and the business grew.
Among Italian jewelers, Damiani swiftly rose to prominence. The family jewelers gained renown among Italy’s upper elite by subtly updating and improving upon the traditional Damiani design. In 1980, the Damiani family made the decision to broaden the distribution of their products.
His kids took an early interest in the family company since they observed his work with diamonds and other precious stones from the time they were very young. The outstanding quality of the Damiani family’s designs and jewelry craftsmanship has been mostly maintained by the next generation.
While many would love to buy a piece of jewelry from one of the legendary labels, most millennial consumers would prefer to have a better experience without paying a hefty premium for the privilege. Whiteflash provides just that service. Diamond aficionados all over the world have taken notice of the newfound prominence of Whiteflash Ideal Diamonds and Fine Jewelry thanks to the advent of the Internet.
If you’ll let us, I think our jewelry store deserves to be included among the best in the country. Based on our distinctive A CUT ABOVE® Super Ideal Cut Diamonds and our portfolio of fine wedding designer names including Tacori, Verragio, Simon G, A.Jaffe, Danhov, and many more, we are able to create the jewelry of the same high quality as the finest of the historic brands.
In terms of both craftsmanship and demonstrated light performance, our A CUT ABOVE® Super Ideal Diamonds are widely regarded as among the finest diamonds in the world. Whiteflash is the only place to get this collection. We’re using IT to undercut traditional luxury retailers and sell heirloom-quality goods. As an added downside, many people simply do not feel at ease stepping foot inside such a prestigious establishment.
Our website allows for quick, autonomous navigation; it also serves as a safe and convenient place to buy any Whiteflash product, and it contains an abundance of information about those goods. We have recognized authorities in the diamond trade, and in collaboration with the American Gem Society Laboratories, we have published a series of publications explaining the grading process.