Business partners Jeremy Jacobs, a specialist in digital marketing, and Colby McKenzie, an attorney, came up with the idea for this company in Bowling Green, Kentucky, because they recognized the lucrative potential in the emerging cannabis business.
Enlighten is the largest cannabis technology firm in the United States, having specialized in retail and marketing technologies. Given that Jacobs and McKenzie only released Enlighten in June of 2018, this accomplishment is all the more remarkable. As part of a larger plan for acquiring and deploying technology, Enlighten was conceived as a result of a realignment. Electronic, the forerunner to Enlighten, debuted in early 2017 but was limited to in-store teaching.
Enlighten is the first company to offer its advertising clients access to approximately 2,000 digital displays in over 1,000 dispensaries in the United States, Canada, Jamaica, and Puerto Rico, all while integrating and balancing the needs of marketers and retailers. Lots of these dispensaries use Enlighten-built retail software, both in-store and online.
Customers’ Feedback Is Taken Seriously by Enlighten.
Through Its Years at The Helm as The Cannabis Industry’s Leading Software Company, Enlighten Has Earned a Reputation for Pioneering Solutions to Issues as They Arise. The Companies that Find out What They Can Manufacture and How to Market It Fall Into One of Two Categories, According to Chairman and Ceo Jeremy Jacobs. and Then There Are Firms Like Enlighten, Which Research the Issues People Really Have and Create Products to Address Them.
To Better Understand the Scope of These Issues, Jacobs and Mc Kenzie Have Developed a Method that Is Both Straightforward and Surprisingly Successful. They Have In-Depth Conversations with Customers Both Current and Prospective to Identify Pain Points and Unmet Demands. They Focus Their R&d Efforts on Developing Goods with The Potential to Meet Those Demands.
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Cannabis Manufacturers Have Been Working Hard.
As Jacobs Puts It, “retailers Were Whining that They Needed Better Technological Systems, Especially Those that They Were Connecting with Their Consumers On,” Such as Online Ordering Platforms, Self-Service Kiosks, and Their [in-Store] Menus that Needed to Be Updated in Real-Time.
Meanwhile, Cannabis Manufacturers Have Been Working Hard to Get the Word out To Both Recreational and Medical Users. but They Haven’t Been Able to Because of The Specific Legal Limits Placed on Cannabis. The Firms “were Moaning that They Had Nowhere to Invest Any Advertising and Marketing Expenditures” Since “you Can’t Do YouTube, Facebook, Google, or Television,” Jacobs Explains. You Couldn’t Even Put up Billboards in The Beginning. We Were Limited in So Many Ways.
This Was a Statement of Fact, Not Boasting.
Jacobs and Mc Kenzie were Able to Go on After Gathering Information About Their Customers’ Wants. without Restraint, yet With the Innovative Spirit and Boundless Inventiveness that The Nascent Cannabis Sector so Sorely Needs.
Jacobs Stated to The California Business Journal, “you Don’t See Anybody Else Doing This with The Experience and Sophistication with Which We Are Working.” This Was a Statement of Fact, Not Boasting.
When It Comes to The Retail Sector, Enlighten Is Responsible for Developing Cutting-Edge Digital Menus for Use on Storefront Screens, Online Stores, and Automated Teller Machines. as Part of Its Advertising Strategy, Enlighten Develops Exclusive Shows for Cannabis Dispensaries that Incorporate Both Classic and Non-Traditional Forms of Advertising.
Advertising Cannabis Products and The Industry.
Advertising Cannabis Products and The Industry as A Whole Through Audio-Visual Mediums Such as Brand Films, Instructional Videos, Trivia Challenges, Educational Presentations, Interactive Social Media Displays, and More.
To Put It Simply, Enlighten’s Shops and Advertising Partners Benefit from Each Other. They Mutually Benefit One Another in Bringing in Cash and Educating Clients on Their Cannabis Use Choices, Whether for Therapeutic or Recreational Purposes.
Enlightening the Smarthub.
R&d at Enlighten Was More of A Hodgepodge in Its First Year of Operation. Since They Were Starting from Scratch, It Makes Sense that They Would Prioritise Addressing the Pressing Issues Faced by Cannabis Dispensaries and Their Advertising Clients.
However, There Were Unmet Needs in The Retail Sector. Specifically, Voids that Could Be Filled only By Introducing Coordinated Technical Systems Equipped to Handle Many, Time-Sensitive Operations at Once.
“We Had All These Answers, but They Didn’t Really Fit Together and 100% Solve the Problems in Their Entirety,” Jacobs Adds. “you Have to Sign in To Multiple Systems to Access Each of These Standalone Solutions.”
Theoretically, in A Digital Setting, the Time It Takes to Get Goods from The Warehouse to The Stores Where They Are Sold Is Drastically Reduced. with The Ability to Build Digital Networks to Link Together Different Points of Contact with Consumers, This Should Be Possible Regardless of How Many of Those Points Need Updating.
There Are Already Systems in Place in Other Fields that Can Achieve This Goal. However, They Have Been Hesitant to Appear in The Cannabis Industry, Creating Openings for Innovative Businesses with Foresight and Experience.
Business Types Similar to Enlighten. Once Again, Enlighten Has Triumphed Over Its Rivals with The Release of The Smarthub System for Shops.
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Enlighten Smarthub Is a Pos System that Connects Cannabis Businesses.
Jacobs Notes that Enlighten Smarthub Is the Result of Years of Gathering Feedback from Dispensary and Retail Owners. Enlighten Smarthub Is a Pos System that Connects Cannabis Businesses to A Common Inventory Management System.
the Smarthub Platform Allows for The Seamless, Real-Time Translation of Inventory Data to A Wide Variety of Channels, Including Online Marketplaces, In-Store Digital Menus, and Automated Teller Machines. All Customers Who Access a Dispensary’s Product Catalogue on Any Device Will Always Get the Most Recent and Comprehensive Information.
Employees at Dispensaries Formerly Had to Manually Enter This Information, One Register at A Time, until The Advent of Enlighten Smarthub. the Procedure Was Laborious, Time-Consuming, and Difficult to Carry out In a Timely Fashion.
from A Business’s Point of View, This Introduced a Layer of Inefficiency that Might Cost Them Money and Customers Due to Missed Sales Chances and Dissatisfied Customers Due to Outdated Menus.
The Introduction of Enlighten Smarthub.
However, the Introduction of Enlighten Smarthub Has Shifted the Landscape. “Now, All of Your Online Orders, All of Your In-Store Sales Service Kiosks, All of Your Tv Menus, All of This Product Information Is Saved in One Single Place, and Everything Can Be Instantaneously Updated in Real-Time,” Jacobs Says. Now, Dispensaries May Streamline the Flow of Information Between the Back-End Storage Areas and The Front-End Sales Display with Little Effort from Staff.
The Development of The Enlighten Smarthub System Was the Next Obvious Step for The Company. Launched on June 10th, 2020, Enlighten Smarthub Has Been Met with Widespread Praise from Businesses that Have Adopted and Implemented It for Its Speed and Efficiency.
to The Joy of Advertisers, Enlighten Will Roll out Updates to Enlighten Smarthub for Its Marketing Clients in The Coming Month or Two. These Updates Will Allow Them to Centrally Manage Their Messages Across Different Digital Channels.
Cannabis Requires Education.
Despite Its Rapid Expansion, the Cannabis Market Is Still Largely Isolated from Other Sectors of The Economy. Entrepreneurs in The Cannabis Sector Must Rely on Advances Inside the Industry Itself to Ensure Its Survival. These Will Include the Deployment of Technologies that Benefit All Parties and The Implementation of Astute Commercial Plans that Are Not Hampered by Lingering Legal Obstacles.
By Providing Cutting-Edge, Precisely Targeted Software Solutions to Improve Retail-Marketing Efficiencies, Enlighten Is a Model for The Cannabis Industry. Enlighten Is Illuminating the Way to A Better Tomorrow with Its Innovative Smarthub System.
